WooCommerce vs Shopify

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WooCommerce vs Shopify - The Most Asked Question

There is a question I see a lot on the internet and I've also been asked this question several times lately, which eCommerce platform is the best - Woocomerce or Shopify? 

First let me start by saying that WooCommerce and Shopify are both the most popular eCommerce platforms available to us today.  Both have their strengths and weaknesses, They are great for anyone who has no knowledge in coding or design because they come with ready to use themes, that all the website owner has to do in order to start running his business is customizing the text and adding products. 

What the Website Owners Choose?

According to BuiltWith WooCommerce is leading the eCommerce market with 3,876,748 live websites that are using their platform for their shop. Meanwhile, Shopify is being used by "only" 1,228,023 business owners.


WooCommerce pros and cons

WooCommerce is a eCommerce plugin that is made specially for WordPress the leading website builder platform and it was launched in 2011. While WooCommerce is being used by "only" 3.8 million people, WordPress is being used by 27 million people, making it the platform with the most usage worldwide.

The plugin comes with a system for managing orders, products, stock, coupons and more. You can also get additional plugins either for free or for a few dollars that will help you with optimizing your online store.


- The plugin is free

- Unlimited amount of themes ( anyone can create a theme and sell it online or give it for free ) 

- Automatic tax calculations

- You can customize the store as you wish. WooCommerce is an open-source platform.

- Powerful SEO plugins


- Purchasing a premium theme and plugins can get pricey for some people

- Sometimes need technical knowledge to operate 

- You need to purchase hosting which means additional costs that can get to hundreds of dollars per month

While WooCommerce is free, it doesn't come with a lot of basic features that every store owner needs, even the smallest one. You will need to pay if you want to have the option for 1 click upsells, Importing and exporting products, Recurring payments and more. The website's load time is slower than Shopify's but it can be fixed with a strong hosting. 


Shopify Pros and Cons

Shopify is the second most used platform for building an online store and everything is managed in-site. meaning, You don't need to purchase an hosting, as the recurring plan you're choosing comes with Shopify's shared hosting that fit your requirements. 


- Amazing 24/7 support 

- Over 3,200 apps you can integrate with Shopify

- Incredibly easy setup

- Drag & drop platform. Making it easier for beginners


- You can't customize your store like you can on WooCommerce

- A low amount of free themes 

- Not an open-source platform

Shopify is loved by new and advanced dropshipping businesses, because it's super easy to use and you do not need to do much of work in order to start selling and marketing the store with Facebook & Instagram ads. The platform isn't really optimized for SEO, as it's hard to customize the store's blog and doesn't have the same features as WooCommerce.

Which one is the best? 

WooCommerce vs Shopify Which one is the best for you

It all depends on what features the business owner needs. Some stores would benefit more from Shopify and some would benefit more from WooCommerce. If you need the option to be able to customize your store as you wish, want to focus more on SEO and content,  WooCommerce is the best platform for you. I would also suggest everyone who is in the affiliate marketing field to choose WooCommerce because the ease of creating a blog that is optimized for SEO within the store. 

On the other hand, if you are a beginner in the field and you need someone to do almost everything for you, Shopify is the platform for you. I would also suggest all Dropshippers to use Shopify as it's the more convenient for 1 product stores. 

Personally I am using both platforms, Shopify for my dropshipping business, which as I said, I think it's the best for it. And I use WooCommerce in the few affiliate marketing websites I own. Both have their usages. But after using both, if I ever had a business that had a need of a big store that would attract hundreds of thousands of people, I would choose WooCommerce in a heartbeat.